DAZED | Granddad sandals are the official dress code of Marseille’s creative boom

DAZED | Granddad sandals are the official dress code of Marseille’s creative boom

Posted by EIGHTYWINGOLD on

Suicoke looks to Le Corbusier and arte povera for the launch of its SS23 collection

A little grimier than Provence, a little more laissez-faire than Paris, there was a moment last summer when almost everyone working in the arts felt obliged to go to Marseille. Backdropped by dramatic, rough-hewn buildings and near-endless sunshine, the region feels like a pre-hipster Shoreditch. To walk through Marseille’s cooler neighbourhoods is to be confronted by an aroma of rotisserie chicken and pop-up galleries and bootleg markets. There, a dalliance of immigrant and creative communities harbour a unique, southern pride, with the inhabitants – known as “Marseillais” – standing tall against the vapid gentrification that allowed cat cafés to dominate East London. 

Bringing all of this together is Suicoke – the sturdy shoe brand first beamed into the subcultural ether by Slam Jam – whose SS23 collection rides on all those artistic collaborations that once took place in La Cité Radieuse. Beloved for its functional footwear, the label’s summer offering comprises amphibious slip-ons, corrugated hiking sandals, suede loafer-mule hybrids, and wooden geta-inspired flip flops with bulbous, paisley-print straps. It’s all about taking the radical spirit of La Cité Radieuse – “a machine for living in” – and funnelling it into fashion. 

Full feature at DAZED

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