Tiger of Sweden Fall 2022 Ready-To-Wear
Bryan Conway worked with the photographer Clementine Schneiderman to produce a Tiger of Sweden lookbook that serviced not just the surface but also the substance of the collections he created this season. It was shot on Gotland, the gorgeous Swedish island from which Tiger is with increasing sophistication incorporating the distinct wool of its indigenous sheep. Hans and Jenni who run the Ullkontorit (“wool office”) with which Tiger partners were amongst the cast shot on the experimental farm where those sheep are raised and graze. The latest chapter in what Conway called a “long-running project” was Gotland wool coating whose finish and feel was more hard-wearing and compactly wrought than previous seasons.
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