Tiger of Sweden Spring Summer 2022 collection: Performance
Named ‘Performance’, the concept behind the Tiger of Sweden Spring Summer 2022 collection is the translation of dialogue between performance and movement – a visual exploration of how the body moves, connecting both energy and expression.
Created under Design Director Bryan Conway, the concept behind the collection is to translate the dialogue between performance and movement – a visual exploration of how the body moves, connecting both energy and expression.
An intrigue into the construction of sportswear inspired the exploration of various design disciplines, allowing a unique interpretation of what is considered performance wear. Fabrications echo a distinct synergy between tailoring and activewear using jersey, functional straps and flatlock seaming.
The collection is deeply rooted in the exploration of performance, recontextualising the meaning of performance wear and underpinning the joy of expressive movement.